I take issue with McDonalds because their advertising is scheming and manipulative and (insert with your mind here the rest of the comments that I can’t say).
Say what you will about the food (that’s a whole other subject) but as a massive global organisation they intentionally and systematically work their way into the minds of young children to garner for themselves lifelong pockets. The clown, the playgrounds, the salt and sugar are all designed to emotionally connect us to the Maccas experience. Childhood memories is what they want from us - neural pathways in our minds that flood our brains with a chemical reaction not too dissimilar from a high, to keep us coming back for more. As a case in point, this photo is from an actual McDonalds media campaign!
The golden arches want in on our brains and I say NO! Haven’t we got enough shit to sort through without Ronald bouncing around in there too? Because I’ve taken it upon myself to bag the advertising industry whenever I get the chance I found a great way to circumvent their attempts at becoming my son’s new best friend.
Even when Zak was only two years old, when an ad came on the TV telling us that a golden rainbow held the promise of joy I would lurch around the lounge room shouting “yuck, oh yuck, oh that makes me feel sick, oh that’s disgusting!” What his crazy mother was doing was creating a relationship for him between their brand and the beliefs and wellbeing of the most powerful person in his life. And I did it every single time.
As he got older I devised new ways of undermining their attempts at mind control. If we were parked in a car park that was next door to a McDonalds I would explain to him that the reason they put that playground he could see in there was in order to trick him into parting with his money. I told him how as an organisation they did not care about him and didn’t mind hurting him by using every means at their disposal to lure him into their stores to swap his money for empty food.
He is eight now and we still often talk about the lies and trickery in advertising and how we need to be careful not to get sucked in by a particular product, or the consumer industry generally. I don’t know how my retaliation campaign will work out in the end and I’ve no doubt he will likely one day give it a try. But, my plan will have worked if at least the majority of every dollar he parts with is by his own free will, his own ability to discern for himself what he wants and needs.
I'd be lovin' that!
Cheers,
Krista


